Masking Priorities

  1. It can be spread from one person to another when one coughs, sneezes or talks (sings, huffs). This stuff hangs in the air.
  2. Spread is more likely when the people are closer than 6 feet apart.
  3. The particles can survive from several hours to several days on a surface.
  • It won’t affect me — it’s not that serious. Most people recover.
  • I don’t know anyone who has had the virus. It must be political scare tactics.
  • The CDC, and the government, contradict themselves on wearing masks, so why should I?
  1. Awareness — you need a clear business strategy based on revenue generation, profitability, and the values you carry into the community. How would a COVID diagnosis impact your revenue? Your profits? Your brand? What are the steps that you can take to ensure that you and your employees and customers stay COVID free?
  2. Readiness — there is no normal. Identify the opportunities within your business strategy to pivot and generate revenue. Create an emergency recovery fund with 5 months of cash on hand for the unexpected. Do this for your business and personal finances.
  3. Resilience — Look back at your company’s history. What steps did the company take then to survive? How effective were those steps in the short term? How about the long term? What are you missing in this crisis? Who can fill your knowledge gaps and blind spots? What do you, your employees and your company need to succeed?
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Wendy Dickinson

Wendy Dickinson

The Family Business Coach with the Therapeutic Approach, Entrepreneur, Catalytic Conversations podcaster. Wife, Mother of 2 amazing millennials.